Heart Music Group’s Mission is to:

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a) Create unity and connection by creating music we love for the people who love it.
b) Express live music in a way that exceeds expectations and disrupts the status quo.
c) Reduce music licensing spends for New Zealand and Australian businesses using local artists music recordings in public.
d) Increase passive revenue streams for local music artists to allow them to do what they do best.
e) Discover unique spaces for music to be enjoyed live and online.
f) Serve the NZ creative industries through a unique blend of art and corporate strategy
g) Boldly and ambitiously pursue a cultural shift where New Zealand artists regularly fill stadiums just as our rugby teams do

These are the North Stars of Heart Music Group.