How it works

A clearer path from music use to artist payment.

Heart Music Group works directly with participating independent artists and rights holders who authorise us to represent and license their repertoire. Fair Play Aotearoa then supplies the music, records its use and supports accurate royalty distribution.

Direct authority, practical delivery

How our licensing pathway is different

Traditional background-music suppliers generally obtain the permissions needed to supply music through collective licensing arrangements. HMG receives authority directly from participating artists and rights holders, enabling us to represent their music, license it to businesses and distribute attributable royalties.

Comparison between a conventional OneMusic music-supply pathway and HMG’s direct artist-authorisation pathway.
Conventional pathway

OneMusic music-supply pathway

HMG direct pathway

Direct artist-authorisation pathway

Music outside HMG’s directly licensed repertoire may still require the relevant OneMusic licence.

Learn more

A business can use HMG’s directly licensed repertoire alongside music covered by other licensing arrangements. Fair Play Aotearoa’s reporting helps distinguish those categories so businesses and rights holders can better understand how music is being used.

Talk to us about direct licensing